GROWLr

GROWLr

GROWLr is a gay social networking app designed for bears and their admirers. The app allows users to browse profiles, exchange messages and photos, and meet nearby users.
GROWLr image
gay social-networking dating bears

GROWLr: Bear Social Network

GROWLr is a gay social networking app designed for bears and their admirers. The app allows users to browse profiles, exchange messages and photos, and meet nearby users.

What is GROWLr?

GROWLr is a social networking app geared towards gay men who self-identify as bears, cubs, daddies, chasers, and other members of the bear community. The app was launched in 2010 with the goal of creating a space for men who frequently felt excluded or fetishized by mainstream gay dating apps.

Some key features of GROWLr include:

  • User profiles - Each user creates a profile with photos, statistics, personal interests, and a written bio or headline.
  • Location-based matching - Users can browse and connect with other members based on geographic proximity.
  • Messaging - Members can exchange private messages and photos with other users as they chat and get to know each other.
  • Events and forums - GROWLr facilitates local meetups and also allows members to participate in group discussions.
  • Premium features - For a monthly fee, members can access additional features like unlimited messaging and ad-free browsing.

The interface of GROWLr is designed to put an emphasis on images over text. Profiles consist primarily of photo galleries showcasing a member's appearance and interests. As opposed to some dating sites that focus heavily on matching personalities and life goals, GROWLr is usually described as more of a hookup app.

As it gained popularity, GROWLr aimed to establish itself as more than just a niche app and as a welcoming space built by and for an underserved community. By 2021, the app reported having over 4 million users worldwide seeking casual encounters, dates, friendships, and LTRs.

GROWLr Features

Features

  1. Location-based matching
  2. Messaging
  3. Photo sharing
  4. Profile browsing
  5. User blocking

Pricing

  • Freemium

Pros

Large user base

Designed for a specific niche (bears)

Simple and easy to use

Cons

Limited free version

Some fake/inactive profiles

Fewer features than some competitors


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