What is IndieGoGo?
IndieGoGo is an online crowdfunding platform launched in 2008 to help entrepreneurs, artists, charity organizations, and anyone with an idea raise funds from the public to make their ideas a reality. It brings together campaign creators and backers from all over the world.
Campaign creators launch campaigns setting their fundraising goals and deadline. They present their ideas through videos, images, and descriptions of what they aim to accomplish. Backers then pledge money to support campaigns they find compelling. IndieGoGo has flexible funding meaning campaign creators keep the money even if they don't reach their goal. There is also an optional feature called fixed funding where money is only released if the goal is met.
Unlike some other crowdfunding platforms, IndieGoGo accepts all types of campaigns ranging from creative projects to entrepreneurial ideas to non-profit organizations. It has helped many innovative ideas come to life. However, running a successful campaign requires a lot of marketing effort to build an audience. There are also fees charged by the platform.
Over its 10+ year history, IndieGoGo has helped entrepreneurs and creators raise over $1 billion from nearly 50 million backers. Some of the most funded campaigns have been in categories like film, music, and technology products. It continues to bring new ideas to reality by connecting idea makers and supporters.
Ulule, RocketHub, FundRazr, Goteo, GoFundMe, Crowdsourcer.io, Kickstarter, MintMe, Charitable, Donor Tools, Crowd Supply are some alternatives to IndieGoGo.