IndieGoGo

IndieGoGo

IndieGoGo is a crowdfunding platform where entrepreneurs and creatives can raise money for their projects and ideas. It allows campaign creators to solicit funds from the public to get their ideas off the ground.
IndieGoGo image
crowdfunding fundraising entrepreneurship campaigns ideas projects

IndieGoGo: Crowdfunding Platform for Entrepreneurs

Discover IndieGoGo, a popular crowdfunding platform where creators can raise funds for innovative projects and ideas, connecting entrepreneurs with the public.

What is IndieGoGo?

IndieGoGo is an online crowdfunding platform launched in 2008 to help entrepreneurs, artists, charity organizations, and anyone with an idea raise funds from the public to make their ideas a reality. It brings together campaign creators and backers from all over the world.

Campaign creators launch campaigns setting their fundraising goals and deadline. They present their ideas through videos, images, and descriptions of what they aim to accomplish. Backers then pledge money to support campaigns they find compelling. IndieGoGo has flexible funding meaning campaign creators keep the money even if they don't reach their goal. There is also an optional feature called fixed funding where money is only released if the goal is met.

Unlike some other crowdfunding platforms, IndieGoGo accepts all types of campaigns ranging from creative projects to entrepreneurial ideas to non-profit organizations. It has helped many innovative ideas come to life. However, running a successful campaign requires a lot of marketing effort to build an audience. There are also fees charged by the platform.

Over its 10+ year history, IndieGoGo has helped entrepreneurs and creators raise over $1 billion from nearly 50 million backers. Some of the most funded campaigns have been in categories like film, music, and technology products. It continues to bring new ideas to reality by connecting idea makers and supporters.

IndieGoGo Features

Features

  1. Crowdfunding campaigns
  2. Flexible funding
  3. Rewards-based campaigns
  4. Non-profit fundraising
  5. Built-in social sharing
  6. Mobile app
  7. International campaigns

Pricing

  • Freemium

Pros

Easy setup process

Large existing user base

Good for creative projects

Flexible funding options

Good customer support

Cons

High fees (5% + credit card fees)

Limited payment options

No equity crowdfunding

Less suitable for tech startups

Can be hard to stand out


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