Kickstarter is a global crowdfunding platform where creative projects can get funding. Project creators make a pitch to support their ideas and the community can pledge money to make them happen.
Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". Kickstarter has reportedly received more than $6.9 billion in pledges from 22 million backers to fund 445,000 projects, such as films, music, stage shows, comics, journalism, video games, technology, publishing, and food-related projects.
On Kickstarter, project creators post descriptions and renders of their projects, a funding goal, and a deadline for when the funding goal must be met. If that funding goal is not met by the deadline, no money is collected and the project does not start. Project backers—people who want to support the projects—can pledge money to meet the funding goal and to collect rewards in return for their pledges. Projects might be small personal projects from amateur creators, or they might come from established practitioners like well-known filmmakers, musicians, game designers, or software developers. Some high-profile projects have attracted attention from mainstream press, such as the Pebble smartwatch that raised over $10 million in 2012, and the Veronica Mars movie project that raised over $5.7 million in 2013.
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