LookAt

LookAt

LookAt is a free software tool for generating and analyzing eye tracking visualizations. It allows users to import scanpath data and heatmaps to explore visual attention patterns. The software has basic visualization and analytic capabilities to examine gaze data.
eye-tracking data-visualization attention-analysis gaze-analysis

LookAt: Free Eye Tracking Visualization Tool

LookAt is a free software tool for generating and analyzing eye tracking visualizations. It allows users to import scanpath data and heatmaps to explore visual attention patterns. The software has basic visualization and analytic capabilities to examine gaze data.

What is LookAt?

LookAt is a free, open source software application designed specifically for the visualization and analysis of eye tracking data. Developed by Borges Rey, LookAt provides researchers and professionals with an intuitive workspace to import, process, visualize and analyze gaze data from eye tracking studies.

With LookAt, users can easily import scanpath recordings, heat maps, and areas of interest from a variety of eye tracking hardware and software solutions. The imported data is overlayed on top of customizable backgrounds, including images, videos and webpages, to provide context for visual attention patterns.

The software includes a variety of built-in visualization options such as scanpath playback with fixations, saccades and smooth pursuits highlighted; heat maps with configurable opacity and color ranges; focus maps indicating levels of visual attention; and areas of interest with gaze metrics. Users can customize colors, adjust transparency, add labels, and export the visualizations.

LookAt also provides basic analytic capabilities to examine gaze data. Users can view general metrics like total fixation duration and time to first fixation for AOIs. The software also lets users manually code fixations and saccades, allowing the segmentation of a scanpath into meaningful events. Finally, the easy to use interface and export functionality make creating eye tracking visualizations for reporting or presentation simple and fast.

With its focus on ease of use and visual data representation, LookAt serves as a handy tool for researchers, designers, advertisers and more who want to import, visualize and explore eye tracking data.

LookAt Features

Features

  1. Import scanpath data
  2. Import heatmaps
  3. Generate gaze visualizations
  4. Analyze visual attention patterns
  5. Basic visualization capabilities
  6. Basic analytic capabilities

Pricing

  • Free
  • Open Source

Pros

Free to use

Easy to get started

Allows in-depth analysis of gaze data

Visualizations make data easy to understand

Open source and customizable

Cons

Limited built-in analytics

Steep learning curve

Requires coding skills for customization

Only supports data from certain eye trackers


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