Market Analyst
Market Analyst is business intelligence and data visualization software used by market research professionals to analyze survey data. It helps create interactive reports, charts, dashboards, and presentations to uncover insights.
data-visualization
market-research
survey-analysis
dashboards
presentations
Market Analyst: Business Intelligence & Data Visualization
Business intelligence and data visualization software used by market research professionals to analyze survey data, create interactive reports, charts, dashboards, and presentations to uncover insights.
What is Market Analyst?
Market Analyst is a powerful business intelligence and data visualization platform designed specifically for market research professionals. It enables users to easily import, analyze, and visualize complex survey data to generate actionable insights.
With Market Analyst, researchers can:
- Import and combine data from any source including SPSS, Excel, tabs, etc.
- Analyze survey data using a full range of analytical techniques from basic statistics to advanced multivariate analysis.
- Create compelling interactive reports, charts, dashboards and presentations that help uncover key insights.
- Easily share findings with colleagues and clients in a secure environment.
- Scale analysis across the entire organization with comprehensive collaboration features.
The platform provides an intuitive, drag-and-drop interface making it easy for novices and advanced users alike to uncover rich insights. Market Analyst connects directly to source data so analyses are always up-to-date. The software leverages in-memory analytics to handle large complex data sets with speed.
With Market Analyst, market research teams can work more efficiently, analyze faster, and uncover deeper insights to inform strategic decisions.
Market Analyst Features
Features
- Data visualization
- Interactive dashboards
- Automated reporting
- Survey data analysis
- Data modeling
- Data filtering
- Collaboration tools
Pricing
- Subscription-Based
- Custom Pricing
Pros
Intuitive drag-and-drop interface
Powerful analytics and calculations
Customizable and interactive visualizations
Automates repetitive tasks
Integrates with other systems
Collaboration features
Cons
Steep learning curve
Can be expensive for smaller teams
Limited custom coding options
Requires survey data to analyze
Not ideal for non-market research uses
Official Links
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