Meltwater
Meltwater is a media monitoring and social listening platform that tracks mentions of brands, keywords, or topics across online news, blogs, forums, Facebook, Twitter, and more. It provides real-time alerts, analytics, and reporting on public perception, sentiment, reach, and eng
social-media-monitoring
media-analytics
online-reputation-management
social-listening
Meltwater: Media Monitoring and Social Listening Platform
Meltwater tracks mentions of brands, keywords, or topics across online news, blogs, forums, Facebook, Twitter, and more, providing real-time alerts, analytics, and reporting on public perception, sentiment, reach, and engagement.
What is Meltwater?
Meltwater is a media monitoring, social listening, and business intelligence platform used by public relations, communications, and marketing professionals to track mentions of their brand, executives, products, industry keywords, or other topics across online news, blogs, forums, Facebook, Twitter, Instagram, YouTube, and more.
Key features of Meltwater include:
- Real-time alerts when specified keywords, brands, products, people, or themes are mentioned online
- Sentiment analysis to understand if discussions are positive, negative or neutral
- Reach and share of voice analytics to benchmark against competitors
- Influencer identification to see who is driving conversations
- Customizable reports and dashboards for tracking metrics over time
- Ability to monitor online news globally in multiple languages
- Integration with solutions like Salesforce, Slack, Excel, and Power BI
Meltwater helps PR, communications, and marketing teams to track perceptions of their brand, measure the impact of campaigns, identify influencer and partnership opportunities, gain competitive intelligence, manage crisis communications, and more. It replaces manual daily Google News searches with automated monitoring at scale.
Meltwater Features
Features
- Media monitoring
- Social listening
- Keyword tracking
- Online news monitoring
- Blog monitoring
- Forum monitoring
- Facebook monitoring
- Twitter monitoring
- Real-time alerts
- Analytics
- Reporting
Pricing
- Subscription-Based
Pros
Comprehensive coverage across news, blogs, forums, social media
Real-time alerts keep users up-to-date
In-depth analytics and reporting
Customizable dashboards and alerts
Cons
Expensive compared to competitors
Steep learning curve
Limitations in exporting data
Occasional issues with data accuracy
Official Links
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