Pressfarm
Pressfarm is a press release distribution and media relations platform that helps businesses and PR agencies reach targeted media outlets to get press coverage. It has tools to create, distribute, and track press releases as well as identify relevant journalists.
press-release
media-relations
pr
journalists
Pressfarm: Press Release Distribution Platform
Get targeted media coverage with Pressfarm, a leading press release distribution platform for businesses and PR agencies.
What is Pressfarm?
Pressfarm is a software as a service platform designed for public relations professionals and marketing teams to improve media relations efforts. Its key features include:
- Press release creation and distribution - Users can craft customized press releases, target relevant journalists and publications, and track open and click-through rates to gauge interest.
- Media database - Access to an up-to-date database of over 1 million media contacts across news outlets, websites, magazines, radio shows, podcasts and more.
- Media monitoring and PR analytics - Monitoring of press mentions and quantifiable PR reporting to showcase the impact of PR efforts.
- Story ideation - Strategic guidance and tailored pitching advice based on trends, current events, and media interests to increase pick-up rates.
- Follow-up tools - Options to schedule follow-ups and reminders to build ongoing media relationships.
By centralizing media relations on one platform, Pressfarm aims to simplify the press release process and amplify a brand's reach and awareness through the media. The all-in-one solution is designed for PR teams looking to target relevant press, build meaningful connections, and track coverage results over time.
Pressfarm Features
Features
- Create and distribute press releases
- Media database to identify relevant journalists
- Press release optimization tools
- Press coverage reporting and analytics
- Email pitching and follow-ups
- Newsroom with real-time monitoring
Pricing
- Freemium
- Subscription-Based
Pros
User-friendly interface
Comprehensive media database
Automated press release distribution
Detailed analytics and reporting
Affordable pricing
Cons
Limited customization options
No multimedia press release support
Support could be more responsive
Analytics may lack depth for some users
Official Links
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