Remarkety

Remarkety

Remarkety is a Google Ads remarketing and conversion tracking platform that helps businesses maximize the return on their Google ad spend. It offers advanced segmentation, powerful reporting tools, and automated bidding to target audiences and improve conversion performance.
Remarkety image
remarketing conversion-tracking google-ads segmentation reporting automated-bidding

Remarkety: Maximize Google Ad Spend with Remarketing and Conversion Tracking

Remarkety is a Google Ads remarketing and conversion tracking platform that helps businesses maximize the return on their Google ad spend. It offers advanced segmentation, powerful reporting tools, and automated bidding to target audiences and improve conversion performance.

What is Remarkety?

Remarkety is a leading Google Ads remarketing and conversion tracking platform designed to help businesses get more value from their Google advertising campaigns. It makes it easy to:

  • Create targeted remarketing audiences based on website visits and conversions
  • Segment audiences into highly-specific groups for personalized ad messaging
  • Track on-site conversions to understand which Google ads drive the most valuable customers
  • Optimize Google shopping campaigns with advanced bidding strategies like ROAS targeting
  • Monitor campaign performance with custom reports and progress dashboards

With Remarkety's audience targeting, businesses can serve ads specifically tailored towards high-intent website visitors to drive more conversions. The platform also provides machine learning capabilities for automated bid management. This allows bids to be adjusted in real-time based on conversion rates and return on ad spend goals.

Some key benefits of Remarkety include:

  • Improved conversion rates from Google Ads
  • Better segmentation for relevant and timely ad messaging
  • Automated bid management to maximize ROAS
  • Complete visibility into Google shopping & search conversion funnels
  • Easy tracking for offline and multi-channel conversions
  • Scalability to manage large, enterprise Google Ads accounts

Remarkety integrates directly with Google and is designed for retailers, lead-generation companies, SaaS businesses, travel brands, and organizations with product-focused websites. With its advanced tools for conversion rate optimization, Remarkety enables businesses to get higher quality customers from Google Ads.

Remarkety Features

Features

  1. Remarketing
  2. Conversion tracking
  3. Advanced segmentation
  4. Powerful reporting
  5. Automated bidding

Pricing

  • Freemium

Pros

Helps maximize ROI on Google Ads

Advanced targeting capabilities

Automates bidding to optimize conversions

Provides insights into audience behavior

Easy to set up and use

Cons

Requires Google Ads account

Limited to Google Ads, no support for other ad platforms

May require expertise to leverage advanced features

Reporting less customizable than some dedicated analytics tools


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