What is Remarkety?
Remarkety is a leading Google Ads remarketing and conversion tracking platform designed to help businesses get more value from their Google advertising campaigns. It makes it easy to:
- Create targeted remarketing audiences based on website visits and conversions
- Segment audiences into highly-specific groups for personalized ad messaging
- Track on-site conversions to understand which Google ads drive the most valuable customers
- Optimize Google shopping campaigns with advanced bidding strategies like ROAS targeting
- Monitor campaign performance with custom reports and progress dashboards
With Remarkety's audience targeting, businesses can serve ads specifically tailored towards high-intent website visitors to drive more conversions. The platform also provides machine learning capabilities for automated bid management. This allows bids to be adjusted in real-time based on conversion rates and return on ad spend goals.
Some key benefits of Remarkety include:
- Improved conversion rates from Google Ads
- Better segmentation for relevant and timely ad messaging
- Automated bid management to maximize ROAS
- Complete visibility into Google shopping & search conversion funnels
- Easy tracking for offline and multi-channel conversions
- Scalability to manage large, enterprise Google Ads accounts
Remarkety integrates directly with Google and is designed for retailers, lead-generation companies, SaaS businesses, travel brands, and organizations with product-focused websites. With its advanced tools for conversion rate optimization, Remarkety enables businesses to get higher quality customers from Google Ads.