Infusionsoft by Keap
Infusionsoft by Keap is a CRM and marketing automation software for small businesses. It helps organize contacts, automate marketing campaigns, manage sales pipelines, and track customer interactions across channels.
crm
marketing-automation
lead-management
email-marketing
sales-pipeline
contact-management
Infusionsoft by Keap: CRM and Marketing Automation Software
Infusionsoft by Keap is a CRM and marketing automation software for small businesses. It helps organize contacts, automate marketing campaigns, manage sales pipelines, and track customer interactions across channels.
What is Infusionsoft by Keap?
Infusionsoft by Keap is a comprehensive customer relationship management (CRM) and marketing automation software designed for small businesses. Some key features include:
- Contact Management: Organize customer and lead contact details, interactions, notes, tasks, deals in progress, and transaction histories.
- Email Marketing: Create segmented email lists and campaigns, personalized messaging, open/click tracking, and landing pages.
- Lead Scoring: Automatically track and score leads based on activities and assign follow-ups based on lead score.
- Sales Pipeline: Visual sales funnels to manage deals and opportunities from lead to close.
- Ecommerce: Built-in shopping carts, promotions, inventory and order management.
- Automation: Set up sequences and conditional logic to trigger actions like emails, tasks, tags based on customer behaviors.
- Analytics: Dashboards and reports provide insights into the customer lifecycle and campaign performance.
Infusionsoft aims to be an all-in-one CRM and marketing solution, with deep segmentation options, automation capabilities, and integration with many common small business apps and platforms.
Infusionsoft by Keap Features
Features
- Contact management
- Marketing automation
- Sales pipeline management
- Ecommerce integration
- Lead scoring and segmentation
- Email marketing
- Reporting and analytics
Pricing
- Subscription-Based
Pros
Comprehensive CRM and marketing automation features
Customizable workflows and automation
Integrates with a wide range of third-party apps
Detailed reporting and analytics
Cons
Steep learning curve for new users
Pricing can be expensive for small businesses
Limited customization options for some features
Customer support can be slow at times
Official Links
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