ROAST

ROAST

ROAST is an open-source alternative to Optimizely and VWO for A/B testing websites. It allows users to easily set up A/B tests, analyze results, and improve conversion rates.
ROAST image
ab-testing analytics conversion-rate-optimization

ROAST: Open-Source A/B Testing Alternative

ROAST is an open-source alternative to Optimizely and VWO for A/B testing websites. It allows users to easily set up A/B tests, analyze results, and improve conversion rates.

What is ROAST?

ROAST is an open-source A/B testing platform used to improve website conversion rates. It allows users to set up A/B or multivariate tests, serve test variants to website visitors, track conversions, and analyze results to determine the best-performing version.

Some key features of ROAST include:

  • Easy visual editor to create A/B test variants
  • Analytics to track conversions for each variant
  • Automatic serving of test variants to visitors
  • Statistical analysis to detect variant performance differences
  • Open-source JavaScript library that can be self-hosted

ROAST is a good alternative to paid solutions like Optimizely and VWO for small companies or developers wanting more customization options. Its open-source nature also makes it more transparent than black-box services. Limitations include less out-of-the-box integrations and advanced features offered by premium tools. But overall ROAST is a flexible free option for those with technical expertise to implement A/B tests.

ROAST Features

Features

  1. Visual editor to build A/B tests without coding
  2. JavaScript snippet to deploy tests
  3. Dashboard to view test results
  4. Analyze conversion rates
  5. Open source

Pricing

  • Open Source

Pros

Free and open source

Easy to set up and use

Good for basic A/B testing needs

Cons

Lacks some advanced features of paid tools

Limited documentation and support

Not ideal for complex tests


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