The Wirecutter

The Wirecutter

The Wirecutter is a product recommendation website owned by The New York Times Company. It makes recommendations of various consumer products based on rigorous testing and in-depth research and reporting.
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recommendations consumer-products research new-york-times

The Wirecutter: Expert Product Recommendations

Product recommendation website owned by The New York Times Company, providing expert reviews and recommendations of various consumer products through rigorous testing and in-depth research.

What is The Wirecutter?

The Wirecutter is a product recommendation website owned by The New York Times Company. It provides thoroughly researched and tested recommendations on electronics, appliances, home goods, and other consumer products.

The Wirecutter employs dedicated product experts and writers who extensively test items in real-world situations. For each product category, they recommend the best option(s) for a variety of needs and budgets. Their picks tend to emphasize quality, durability, and long-term value.

In addition to detailed reviews and buying advice, The Wirecutter offers helpful guides on topics such as tech support basics, understanding credit card rewards, and preparing your home for extreme weather. They regularly update their recommendations as improved products come onto the market.

The Wirecutter is especially useful for consumers who want trusted advice to help them cut through marketing claims and narrow down their options. With in-depth research presented in a straightforward manner, it has developed a loyal audience since its founding in 2011.

The Wirecutter Features

Features

  1. Product recommendations
  2. In-depth research and testing
  3. Buying guides
  4. Deals and sales alerts

Pricing

  • Free

Pros

Thorough and unbiased reviews

Active community forums

Regularly updated recommendations

Accessible writing style

Cons

Limited product categories

Few international options

Heavy focus on U.S. brands


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