What is TheSkimm?
theSkimm is a daily email newsletter launched in 2012 that aims to deliver essential news and information to millennial women in a simple, conversational way. The newsletter summarizes the top national and world news, entertainment, sports, lifestyle, health and science stories of the day in a fun, relatable tone and easy-to-understand language.
theSkimm sets itself apart from other news sources by avoiding sensationalism and partisan politics. Instead, it focuses on need-to-know information and actionable content to help readers stay informed, participate in conversations, and make decisions in their daily lives. This includes letting readers know what to be prepared for in advance, highlighting key information to help them make financial or lifestyle choices, suggesting questions to ask, and more.
In addition to the daily newsletter, theSkimm offers a website and mobile apps with additional content such as Skimm Notes that summarize current affairs overviews in simple Q&A formats. It also has a dedicated app called Skimm Ahead for planning travel. theSkimm has gained a loyal following, especially among busy professional women looking for a straightforward way to stay smart on current events.