Tobii Pro Studio

Tobii Pro Studio: Eye Tracking Analysis Software

Eye tracking analysis software for researchers to visualize, record, and analyze eye tracking data, used in usability testing, market research, psychology studies, and training simulations.

What is Tobii Pro Studio?

Tobii Pro Studio is professional-grade analysis software designed specifically for visualizing, recording, and analyzing eye tracking data and metrics. It is developed by Tobii, one of the leading manufacturers of eye tracking hardware and solutions.

The software is typically used in conjunction with Tobii eye tracking devices in fields like academic research, psychology studies, usability testing, market research, training simulations, and more. It allows researchers to upload participant recordings, mapping gaze data onto areas of interest on visual stimuli. Advanced analytical tools generate heatmaps, gaze plots, and metrics on things like fixation duration, time to first fixation, visit count, and more.

Key features of Tobii Pro Studio include:

• Compatible with all Tobii stand-alone eye trackers
• Creates gaze visualizations like heatmaps, gaze plots, and bee swarm plots
• In-depth metrics and data exports
• Dynamic areas of interest for data mapping
• Video replay of eye tracking recordings
• Interactive data analysis
• Snapshots and bookmarks on recordings
• Customizable reports

The software provides visual insights that can help researchers understand the order and way users view elements, detect patterns, evaluate designs, identify areas of focus or struggle, and improve experiences. It is commonly used for usability testing of products, websites, packaging designs, simulations and more. The professional analytical capabilities make Tobii Pro Studio stand out from free academic software alternatives.

Tobii Pro Studio Features

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