Tobii Pro Lab
Tobii Pro Lab is eye tracking software used for analyzing gaze data. It allows researchers and professionals to collect, visualize, and export eye tracking metrics to understand visual attention, areas of interest, and user behavior.
gaze-analysis
visual-attention
areas-of-interest
user-behavior
Tobii Pro Lab: Eye Tracking Software for Analyzing Gaze Data
Eye tracking software used for analyzing gaze data, collecting, visualizing, and exporting eye tracking metrics to understand visual attention, areas of interest, and user behavior.
What is Tobii Pro Lab?
Tobii Pro Lab is professional-grade eye tracking analysis software developed by Tobii Tech for use with their Tobii eye trackers. It provides a comprehensive set of tools to record, process, visualize and analyze a wide range of eye tracking data.
Some key features of Tobii Pro Lab include:
- Study design with advanced stimuli creation capabilities
- Precise gaze mapping onto dynamic areas of interest on images, videos or web pages
- Heat maps, gaze plots and bee swarm visualizations
- Metrics and statistics on fixations, saccades, pupil size and more
- Dynamic areas of interest that adapt to account for content changes
- Data management with flexible filtering and export options
- Customizable analysis workflows and reporting
- Capable of handling complex research designs
Tobii Pro Lab helps generate actionable insights for UX research, psychology studies, training assessment, market research and more. It is commonly used in academia, usability testing, market research, psychology, medical research, neuroscience and other fields involving advanced analysis of eye tracking and gaze interaction data.
Tobii Pro Lab Features
Features
- Visualize gaze data on static images, videos, and web pages
- Generate heatmaps, gaze plots, and bee swarm plots
- Create areas of interest to analyze gaze metrics
- Export analysis results and raw gaze data
- Live viewer for real-time eye tracking visualization
- Record webcam video with gaze overlay
- Compatible with all Tobii eye trackers
Pricing
- Subscription-Based
Pros
Intuitive and easy to use interface
Powerful analytic capabilities
Flexible exporting options
Good technical support
Cons
Steep learning curve for advanced analysis
Limited customization options for visualizations
No support for dynamic or interactive stimuli
The Best Tobii Pro Lab Alternatives
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