What is Tobii Pro Lab?
Tobii Pro Lab is professional-grade eye tracking analysis software developed by Tobii Tech for use with their Tobii eye trackers. It provides a comprehensive set of tools to record, process, visualize and analyze a wide range of eye tracking data.
Some key features of Tobii Pro Lab include:
- Study design with advanced stimuli creation capabilities
- Precise gaze mapping onto dynamic areas of interest on images, videos or web pages
- Heat maps, gaze plots and bee swarm visualizations
- Metrics and statistics on fixations, saccades, pupil size and more
- Dynamic areas of interest that adapt to account for content changes
- Data management with flexible filtering and export options
- Customizable analysis workflows and reporting
- Capable of handling complex research designs
Tobii Pro Lab helps generate actionable insights for UX research, psychology studies, training assessment, market research and more. It is commonly used in academia, usability testing, market research, psychology, medical research, neuroscience and other fields involving advanced analysis of eye tracking and gaze interaction data.