What is User Hook?
User Hook is a user experience research platform designed to help product teams better understand their users through remote or in-person research sessions. The software aims to make qualitative user research more scalable by providing tools to easily recruit participants, conduct sessions, analyze findings, and share insights.
Some key features of User Hook include:
- Participant recruitment: Create screening surveys to find your target users and recruit them to sessions.
- Session moderation: Conduct 1-on-1 user interviews and focus groups through the platform's built-in video conferencing.
- Analysis: Collaboratively analyze session recordings and notes using tags, highlights, and comments.
- Insights hub: Centralize and share user research findings across your organization through custom reports.
- Integrations: Connect User Hook to popular tools like Jira, Mixpanel, Intercom to sync insights.
Overall, User Hook aims to help product teams be more customer-centric by making qualitative user research easier. The platform wants to help teams move from assumptions about users to evidence-based decisions driven by user insights. It's designed for research ops, product managers, designers and engineers who want scalable solutions to truly understand their users.