VEVO is a video hosting service focused on music videos. It features official music videos from major record labels including Sony Music Entertainment, Universal Music Group, and Warner Music Group.
VEVO is a popular online video platform designed specifically for hosting official music videos. It was launched in 2009 as a joint venture between several major record labels including Sony Music Entertainment, Universal Music Group, and Warner Music Group.
The goal of VEVO is to provide an official destination for high-quality music videos that benefits both artists and fans. On VEVO, artists can upload their official music videos which helps them get exposure and connect with new audiences of music fans.
For fans, VEVO offers a streaming platform dedicated entirely to music videos. Fans can watch HD music videos for free from their favorite artists, create playlists, and share videos. It centralizes music videos rather than fans having to seek them out individually on YouTube or other platforms.
Some key features of VEVO include:
While VEVO started as a joint venture between Sony, Universal, and Warner music groups, additional investors and partners have signed on over the years. This has allowed VEVO to grow its platform and strike deals to distribute music videos across various streaming services and connected TV platforms.
Going forward, VEVO aims to continue serving both music fans and artists by providing the premier destination for official high-quality music video content online.