Voluum
Voluum is an ad tracking and optimization platform designed for marketers and media buyers. It provides user-friendly dashboards to track, analyze and optimize advertising campaigns across multiple networks and channels.
ad-tracking
campaign-optimization
analytics
Voluum: Ad Tracking & Optimization Platform
User-friendly ad tracking and optimization platform for marketers and media buyers to track, analyze and optimize advertising campaigns across multiple networks and channels.
What is Voluum?
Voluum is a robust ad tracking and optimization platform used by media buyers, marketers, and agencies to monitor and improve the performance of their advertising campaigns. Some key features of Voluum include:
- User-friendly dashboards to visualize campaign performance data like impressions, clicks, conversions, revenue, etc.
- Automated tracking of ads from major networks like Google, Facebook, Taboola, Outbrain, etc.
- Attribution modeling to understand which ad sources drive actions and sales.
- A/B testing tools to experiment with multiple ad variations.
- Bid optimization tools to automatically adjust bids to meet targeting goals.
- Customizable reports and alerts to closely analyze metrics.
- API access for seamless integration with other platforms.
- Flowcharts to map out and understand user journeys across campaigns.
- Support for running multiple accounts under a single login.
Voluum positions itself as an all-in-one platform for both affiliate marketers looking to track traffic sources and optimize landing pages, as well as media buying agencies managing large-scale advertising campaigns across different channels. It competes against platforms like Adobe Advertising Cloud, Kenshoo, and Marin Software.
Voluum Features
Features
- Real-time campaign monitoring and optimization
- A/B testing for ads and landing pages
- Automated rules for pausing/starting campaigns
- Fraud detection and prevention
- Advanced analytics and reporting
- Integration with major ad networks and platforms
- Campaign management for multiple traffic sources
- Pixel tracking for attribution
- Customizable dashboards
Pricing
- Freemium
- Subscription-Based
Pros
Powerful and intuitive interface
Comprehensive campaign insights
Helps improve campaign performance
Automates tedious optimization tasks
Great for managing large campaigns
Flexible and customizable
Good customer support
Cons
Can be complex for new users
Limited free plan options
Requires time investment to set up
Steep learning curve
Can be expensive for larger accounts
Occasional bugs and issues
Lacks some advanced features
Official Links
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