What the Trend is a social listening and analytics platform that allows you to track brand mentions, keywords, influencers, and competitors across social media. It provides real-time analytics and insights into trending topics, sentiment, reach, and more.
What the Trend: Social Listening and Analytics Platforms
Track brand mentions, keywords, influencers, and competitors across social media with real-time analytics and insights into trending topics, sentiment, reach, and more.
What is What the Trend?
What the Trend is a comprehensive social media analytics platform used by brands, agencies, and market researchers to listen to online conversations and track trends. It monitors millions of public social media posts across platforms like Twitter, Facebook, Instagram, YouTube, news sites, forums, and more to provide insights.
Key features of What the Trend include:
Real-time dashboards to track mentions of your brand, products, keywords, competitors.
Analysis of reach, sentiment, influencers, viral content, and more.
Tracking of trends, emerging topics, changes in consumer behavior.
Customizable alerts and notifications so you never miss important data.
Competitive benchmarking to compare your performance against other brands.
Exportable reports and data visualizations.
A user-friendly interface requiring no advanced analytics skills.
What the Trend is used by social media, community, and PR teams who need to monitor real-time conversations happening around their brand. It empowers them to identify new opportunities, respond quicker to reputational threats, leverage influencer partnerships, and better understand their customers.
What the Trend Features
Features
Real-time social media monitoring and analytics
Keyword and brand mention tracking
Competitor and influencer analysis
Sentiment analysis
Customizable dashboards and reports
Automated alerts and notifications
Pricing
Freemium
Subscription-Based
Pros
Comprehensive social media monitoring and analysis capabilities
User-friendly interface and customizable dashboards
Provides valuable insights for marketing and brand management
Ability to track competitors and industry trends
Cons
Limited free plan with restricted features
Can be expensive for smaller businesses or individuals
Requires a learning curve to fully utilize all features
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