WP Smush

WP Smush

WP Smush is a popular WordPress plugin used to optimize images. It compresses images to reduce file sizes without sacrificing quality, improving site speeds. WP Smush is free and automatically smushes images on upload.
WP Smush image
wordpress plugin images optimization compression

WP Smush: Optimize Images for Faster Sites

Compress images without sacrificing quality, improve site speeds with WP Smush, a free WordPress plugin that automatically smushes images on upload.

What is WP Smush?

WP Smush is a popular WordPress plugin used to optimize images. It can drastically reduce image file sizes without sacrificing quality, helping improve website speeds.

When installed, WP Smush will automatically compress and optimize images as they are uploaded to your WordPress site. It works by removing excess data from image files, shortened alt text strings, stripping metadata, and employing advanced lossy and lossless compression techniques.

Notable features include:

  • Lossy and lossless image optimization
  • Auto-smushing for new image uploads
  • Bulk smushing for existing images
  • Integrations with popular page builders like Elementor
  • Adaptive smushing based on device screen sizes
  • PNG/JPEG/GIF compression
  • Lazy loading
  • WebP conversion
  • Image resize detection
  • Meta data removal
  • Backups of original images
  • CDN integration
  • Statistics on savings

WP Smush is published by WPMU DEV and has over 2 million active installs. The free version provides basic lossless and lossy optimization while the paid plans unlock advanced features. It's a simple, beginner-friendly tool that can dramatically improve WordPress site speeds.

WP Smush Features

Features

  1. Lossless image compression
  2. Lazy loading for images
  3. Bulk smushing of existing images
  4. Automatically smush images on upload
  5. Integration with NextGen Gallery plugin
  6. Ability to set maximum image quality
  7. Smush CDN for faster delivery
  8. WebP image support
  9. Smush stats to track savings

Pricing

  • Freemium
  • Subscription-Based

Pros

Greatly improves page load speeds

Easy to setup and use

Works automatically without configuration

Free version available with robust features

Significant savings on image file sizes

Seamless integration with WordPress

Cons

Can be resource intensive on very large sites

No control over individual images in free version

Must pay for advanced features like WebP conversion

Requires an active subscription for pro features


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