AB Tasty vs Engauge A/B

Struggling to choose between AB Tasty and Engauge A/B? Both products offer unique advantages, making it a tough decision.

AB Tasty is a Online Services solution with tags like ab-testing, conversion-optimization, multivariate-testing, web-analytics.

It boasts features such as A/B Testing, Multivariate Testing, Personalization, Feature Flags, Heatmaps & User Recordings and pros including Easy to use visual editor, Integrates with many tools & platforms, Detailed analytics and reporting, Can test on web, mobile web, native mobile apps, Has free plan for small projects.

On the other hand, Engauge A/B is a Business & Commerce product tagged with ab-testing, split-testing, conversion-optimization, web-analytics.

Its standout features include Split URL testing, Lightweight and easy to use, Free and open source, Allows A/B testing of webpages, Provides click tracking and conversion data, Integrates with Google Analytics, and it shines with pros like Free to use, Simple and intuitive interface, Quick setup for A/B tests, Open source code can be customized, Provides useful data on conversions.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

AB Tasty

AB Tasty

AB Tasty is an A/B and multivariate testing platform that allows you to test changes to your website or mobile app to see which version drives more conversions. It provides visual editor to build tests without coding.

Categories:
ab-testing conversion-optimization multivariate-testing web-analytics

AB Tasty Features

  1. A/B Testing
  2. Multivariate Testing
  3. Personalization
  4. Feature Flags
  5. Heatmaps & User Recordings

Pricing

  • Free
  • Subscription-Based

Pros

Easy to use visual editor

Integrates with many tools & platforms

Detailed analytics and reporting

Can test on web, mobile web, native mobile apps

Has free plan for small projects

Cons

Can get pricey for larger projects

Limited customization compared to coding tests yourself

Mobile app testing requires SDK installation

No keyword targeting for personalization


Engauge A/B

Engauge A/B

Engauge A/B is a free open source A/B testing tool that allows you to set up split URL tests to see which webpage design performs better. It is lightweight and easy to use.

Categories:
ab-testing split-testing conversion-optimization web-analytics

Engauge A/B Features

  1. Split URL testing
  2. Lightweight and easy to use
  3. Free and open source
  4. Allows A/B testing of webpages
  5. Provides click tracking and conversion data
  6. Integrates with Google Analytics

Pricing

  • Open Source

Pros

Free to use

Simple and intuitive interface

Quick setup for A/B tests

Open source code can be customized

Provides useful data on conversions

Cons

Limited to split URL testing

Less robust features than paid tools

Can only test webpages

No multivariate or advanced testing

Lacks some data visualization features