AdRoll vs CrazyEgg

AdRoll

Description: AdRoll is an advertising platform that provides cross-channel ad retargeting and prospecting services. It allows businesses to show ads to people who have previously visited their website in order to drive them back to make a purchase.

Type: software

CrazyEgg

Description: CrazyEgg is a popular web analytics service that provides heatmaps and other visual tools to analyze visitor behavior and engagement on a website. It helps optimize site content and design.

Type: software

AdRoll Features

• Retargeting
• Prospecting
• Dynamic creative optimization
• Cross-device tracking
• Real-time bidding
• Analytics and reporting

CrazyEgg Features

• Heatmaps - visualize where users click, move mouse, and scroll on pages
• Scrollmaps - see how far down visitors scroll on pages
• Overlay Report - compare engagement metrics between two date ranges
• Confetti - highlight clusters of clicks to identify popular elements
• Form Analytics - see drop off rates and conversions for forms