AdRoll vs Facebook Viewpoints

AdRoll

Description: AdRoll is an advertising platform that provides cross-channel ad retargeting and prospecting services. It allows businesses to show ads to people who have previously visited their website in order to drive them back to make a purchase.

Type: software

Facebook Viewpoints

Description: Facebook Viewpoints is a Facebook research app that pays users for providing feedback. Users earn points by completing surveys, tasks, and more which can be redeemed for gift cards.

Type: software

AdRoll Features

• Retargeting
• Prospecting
• Dynamic creative optimization
• Cross-device tracking
• Real-time bidding
• Analytics and reporting

Facebook Viewpoints Features

• Earn points by completing surveys
• Earn points by testing new Facebook features and apps
• Redeem points for gift cards
• Invite friends to earn bonus points
• Provide demographic info to receive surveys you qualify for