AdRoll vs Google AdMob

AdRoll

Description: AdRoll is an advertising platform that provides cross-channel ad retargeting and prospecting services. It allows businesses to show ads to people who have previously visited their website in order to drive them back to make a purchase.

Type: software

Google AdMob

Description: Google AdMob is a mobile advertising platform that developers can use to monetize their apps by displaying targeted ads. It allows serving banner, interstitial, video and native ads and provides analytics and optimization tools.

Type: software

AdRoll Features

• Retargeting
• Prospecting
• Dynamic creative optimization
• Cross-device tracking
• Real-time bidding
• Analytics and reporting

Google AdMob Features

• Banner ads
• Interstitial ads
• Native ads
• Rewarded ads
• In-app purchase ads
• Mediation with other ad networks
• AdMob SDK for easy integration
• Targeting and segmentation
• Real-time reporting and analytics