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AdRoll vs Google AdWords

A side-by-side look at AdRoll and Google AdWords. For an in-depth review of either product, follow the links below.

AdRoll

AdRoll

Online Services

AdRoll is an advertising platform that provides cross-channel ad retargeting and prospecting services. It allows businesses to show ads to people who have previously visited their website in order to drive them back to make a purchase.

retargetingad-platformprospecting
Google AdWords

Google AdWords

Business & Commerce

Google AdWords is Google's advertising platform that allows businesses to create targeted ads that appear on Google Search and the Google Display Network. It uses a pay-per-click pricing model.

advertisingmarketingpayperclickads

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