AdRoll vs Google AdWords

AdRoll

Description: AdRoll is an advertising platform that provides cross-channel ad retargeting and prospecting services. It allows businesses to show ads to people who have previously visited their website in order to drive them back to make a purchase.

Type: software

Google AdWords

Description: Google AdWords is Google's advertising platform that allows businesses to create targeted ads that appear on Google Search and the Google Display Network. It uses a pay-per-click pricing model.

Type: software

AdRoll Features

• Retargeting
• Prospecting
• Dynamic creative optimization
• Cross-device tracking
• Real-time bidding
• Analytics and reporting

Google AdWords Features

• Keyword targeting
• Location targeting
• Device targeting
• Remarketing
• Ad extensions
• Split testing
• Automated bidding
• Analytics and reporting