AdRoll vs Heap Analytics

AdRoll

Description: AdRoll is an advertising platform that provides cross-channel ad retargeting and prospecting services. It allows businesses to show ads to people who have previously visited their website in order to drive them back to make a purchase.

Type: software

Heap Analytics

Description: Heap Analytics is a user behavior analytics platform that helps product teams understand how customers use their products. It automatically captures every user action in your web or mobile app, letting you measure funnels, retention cohorts, and core product metrics.

Type: software

AdRoll Features

• Retargeting
• Prospecting
• Dynamic creative optimization
• Cross-device tracking
• Real-time bidding
• Analytics and reporting

Heap Analytics Features

• Session recordings
• Funnel analysis
• Retention cohorts
• User behavior analytics
• Mobile app analytics
• Web analytics