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AppNexus vs Smaato

A side-by-side look at AppNexus and Smaato. For an in-depth review of either product, follow the links below.

AppNexus

AppNexus

Business & Commerce

AppNexus is an ad tech company that provides technology and infrastructure for digital advertising. Its platform enables buyers and sellers to purchase and sell advertising inventory across display, video, mobile, and other formats.

ad-techprogrammatic-advertisingad-exchangesupplyside-platformdemandside-platform
Smaato

Smaato

Online Services

Smaato is a mobile ad platform and supply-side platform (SSP) that provides mobile ad monetization services for app developers and publishers. It allows publishers to manage their ad inventory, access demand from ad networks and buyers, and optimize revenue using automated tools.

mobilead-platformmonetizationpublishersad-inventory

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