Buffer vs Sprout Social

Struggling to choose between Buffer and Sprout Social? Both products offer unique advantages, making it a tough decision.

Buffer is a Social & Communications solution with tags like scheduling, analytics, dashboard, marketing.

It boasts features such as Social media scheduling, Content curation, Analytics and reporting, Account management, Image creator, Link shortening, Browser extensions and pros including Intuitive interface, Robust scheduling options, Helpful analytics, Account management features, Integrations with other tools.

On the other hand, Sprout Social is a Social & Communications product tagged with social-media, analytics, publishing, collaboration, facebook, twitter, instagram, linkedin.

Its standout features include Social Media Publishing, Social Media Analytics, Social Media Monitoring, Social Media Engagement, Social Media Collaboration, Social Media Reporting, and it shines with pros like Comprehensive social media management, User-friendly interface, Powerful analytics and reporting, Robust listening and monitoring tools, Helpful collaboration features.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Buffer

Buffer

Buffer is a social media management platform that allows users to schedule posts, analyze performance, and manage multiple social media accounts from one dashboard. It helps streamline social media marketing workflows.

Categories:
Social & Communications Social Media Management
scheduling analytics dashboard marketing

Buffer Features

  1. Social media scheduling
  2. Content curation
  3. Analytics and reporting
  4. Account management
  5. Image creator
  6. Link shortening
  7. Browser extensions

Pricing

  • Freemium
  • Subscription-Based

Pros

Intuitive interface

Robust scheduling options

Helpful analytics

Account management features

Integrations with other tools

Cons

Can be pricey for individuals

Limited functionality in free plan

No video or ad management features

Sprout Social

Sprout Social

Sprout Social is a social media management platform that allows businesses to manage their social media profiles, engage with customers, analyze performance, and collaborate across teams. It provides publishing, analytics, and collaboration tools for major social networks like Facebook, Twitter, Instagram, LinkedIn, and more.

Categories:
Social & Communications Social Media Management
social-media analytics publishing collaboration facebook twitter instagram linkedin

Sprout Social Features

  1. Social Media Publishing
  2. Social Media Analytics
  3. Social Media Monitoring
  4. Social Media Engagement
  5. Social Media Collaboration
  6. Social Media Reporting

Pricing

  • Subscription-Based

Pros

Comprehensive social media management

User-friendly interface

Powerful analytics and reporting

Robust listening and monitoring tools

Helpful collaboration features

Cons

Can be pricey for small businesses

Steep learning curve

Occasional issues with publishing

Limitations on some free plans