Business Wire vs ReleaseWire

Struggling to choose between Business Wire and ReleaseWire? Both products offer unique advantages, making it a tough decision.

Business Wire is a Business & Commerce solution with tags like press-release, distribution, media-relations, public-relations.

It boasts features such as Distribute press releases to media outlets, journalists, bloggers, investors, Guaranteed posting on major wire services, Targeting options, Multimedia distribution, Analytics, Support services and pros including Wide reach and distribution, Credibility of being on major wire services, Targeting capabilities, Multimedia options, Analytics to track performance, Good support.

On the other hand, ReleaseWire is a Business & Commerce product tagged with press-release, distribution, writing, targeting, tracking.

Its standout features include Allows distributing press releases to targeted media contacts, Provides tools to write, optimize, target, and track press releases, Streamlines the press release process, Online platform accessible anytime, and it shines with pros like Saves time compared to manually emailing press releases, Increases reach to relevant media contacts, Analytics provide insights into press release performance, Writing and optimization tools improve quality of releases.

Feature	Business Wire	ReleaseWire
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Business Wire

Description: Business Wire is a press release distribution service that allows companies, agencies, and organizations to distribute press releases to media outlets, journalists, bloggers, investors and the general public. It offers guaranteed posting on major wire services, targeting options, multimedia distribution, analytics, and support services.

ReleaseWire

Description: ReleaseWire is an online newswire service that allows companies, PR agencies, and organizations to distribute press releases to targeted media contacts and journalists. It streamlines the press release process by providing tools to write, optimize, target, and track press releases.

Key Features Comparison

Business Wire Features

• Distribute press releases to media outlets, journalists, bloggers, investors
• Guaranteed posting on major wire services
• Targeting options
• Multimedia distribution
• Analytics
• Support services

ReleaseWire Features

• Allows distributing press releases to targeted media contacts
• Provides tools to write, optimize, target, and track press releases
• Streamlines the press release process
• Online platform accessible anytime

Pros & Cons Analysis

Business Wire

Pros

• Wide reach and distribution
• Credibility of being on major wire services
• Targeting capabilities
• Multimedia options
• Analytics to track performance
• Good support

Cons

• Can be expensive depending on level of distribution needed
• Have to craft releases carefully to get pickup
• Still have to do other marketing and PR
• Analytics may not be as robust as dedicated platforms

ReleaseWire

Pros

• Saves time compared to manually emailing press releases
• Increases reach to relevant media contacts
• Analytics provide insights into press release performance
• Writing and optimization tools improve quality of releases

Cons

• Can be expensive depending on usage and features needed
• Writing and optimization tools are limited compared to full PR software
• Must put in work to build and manage media contact lists
• Analytics may not be as robust as dedicated PR analytics tools

Pricing Comparison

Business Wire

• Subscription-Based
• Pay-As-You-Go

ReleaseWire

• Subscription-Based