Business Wire vs ReleaseWire

Struggling to choose between Business Wire and ReleaseWire? Both products offer unique advantages, making it a tough decision.

Business Wire is a Business & Commerce solution with tags like press-release, distribution, media-relations, public-relations.

It boasts features such as Distribute press releases to media outlets, journalists, bloggers, investors, Guaranteed posting on major wire services, Targeting options, Multimedia distribution, Analytics, Support services and pros including Wide reach and distribution, Credibility of being on major wire services, Targeting capabilities, Multimedia options, Analytics to track performance, Good support.

On the other hand, ReleaseWire is a Business & Commerce product tagged with press-release, distribution, writing, targeting, tracking.

Its standout features include Allows distributing press releases to targeted media contacts, Provides tools to write, optimize, target, and track press releases, Streamlines the press release process, Online platform accessible anytime, and it shines with pros like Saves time compared to manually emailing press releases, Increases reach to relevant media contacts, Analytics provide insights into press release performance, Writing and optimization tools improve quality of releases.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Business Wire

Business Wire

Business Wire is a press release distribution service that allows companies, agencies, and organizations to distribute press releases to media outlets, journalists, bloggers, investors and the general public. It offers guaranteed posting on major wire services, targeting options, multimedia distribution, analytics, and support services.

Categories:
Business & Commerce Press Release Distribution
press-release distribution media-relations public-relations

Business Wire Features

  1. Distribute press releases to media outlets, journalists, bloggers, investors
  2. Guaranteed posting on major wire services
  3. Targeting options
  4. Multimedia distribution
  5. Analytics
  6. Support services

Pricing

  • Subscription-Based
  • Pay-As-You-Go

Pros

Wide reach and distribution

Credibility of being on major wire services

Targeting capabilities

Multimedia options

Analytics to track performance

Good support

Cons

Can be expensive depending on level of distribution needed

Have to craft releases carefully to get pickup

Still have to do other marketing and PR

Analytics may not be as robust as dedicated platforms

ReleaseWire

ReleaseWire

ReleaseWire is an online newswire service that allows companies, PR agencies, and organizations to distribute press releases to targeted media contacts and journalists. It streamlines the press release process by providing tools to write, optimize, target, and track press releases.

Categories:
Business & Commerce Press Release Distribution
press-release distribution writing targeting tracking

ReleaseWire Features

  1. Allows distributing press releases to targeted media contacts
  2. Provides tools to write, optimize, target, and track press releases
  3. Streamlines the press release process
  4. Online platform accessible anytime

Pricing

  • Subscription-Based

Pros

Saves time compared to manually emailing press releases

Increases reach to relevant media contacts

Analytics provide insights into press release performance

Writing and optimization tools improve quality of releases

Cons

Can be expensive depending on usage and features needed

Writing and optimization tools are limited compared to full PR software

Must put in work to build and manage media contact lists

Analytics may not be as robust as dedicated PR analytics tools