DoubleVerify vs Escalated

Struggling to choose between DoubleVerify and Escalated? Both products offer unique advantages, making it a tough decision.

DoubleVerify is a Business & Commerce solution with tags like ad-fraud-prevention, measurement, digital-media, verification, optimization, viewability, brand-safety, fraud-detection, traffic-quality.

It boasts features such as Pre-bid ad fraud protection, Post-bid ad fraud protection, Brand safety & suitability, Viewability measurement, Attention and engagement metrics, Reporting and analytics and pros including Detailed transparency into ad delivery, Helps maximize ad performance, Protects brand reputation, Integrates with major ad platforms, Near real-time campaign optimization.

On the other hand, Escalated is a Business & Commerce product tagged with ticketing, automation, customer-support.

Its standout features include Ticket management, Ticket assignment, SLA tracking, Canned responses, Custom automation rules, Reporting and analytics, and it shines with pros like Centralizes customer support in one place, Automates repetitive tasks, Provides visibility into support operations, Customizable to fit business needs.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

DoubleVerify

DoubleVerify

DoubleVerify is an ad fraud prevention and measurement software that provides solutions for digital media verification and optimization. It allows advertisers, agencies, and publishers to measure ad viewability, brand safety, fraud, and traffic quality across devices.

Categories:
ad-fraud-prevention measurement digital-media verification optimization viewability brand-safety fraud-detection traffic-quality

DoubleVerify Features

  1. Pre-bid ad fraud protection
  2. Post-bid ad fraud protection
  3. Brand safety & suitability
  4. Viewability measurement
  5. Attention and engagement metrics
  6. Reporting and analytics

Pricing

  • Subscription-Based
  • Custom Pricing

Pros

Detailed transparency into ad delivery

Helps maximize ad performance

Protects brand reputation

Integrates with major ad platforms

Near real-time campaign optimization

Cons

Setup can be complex for some users

Requires technical expertise to fully utilize

Can slow down page load times slightly


Escalated

Escalated

Escalated is a customer service software that allows companies to track, organize, and manage customer support tickets in one place. It provides features like ticket assignment, SLAs, canned responses, and custom rules to automate repetitive tasks.

Categories:
ticketing automation customer-support

Escalated Features

  1. Ticket management
  2. Ticket assignment
  3. SLA tracking
  4. Canned responses
  5. Custom automation rules
  6. Reporting and analytics

Pricing

  • Subscription-Based

Pros

Centralizes customer support in one place

Automates repetitive tasks

Provides visibility into support operations

Customizable to fit business needs

Cons

Can be complex to set up for smaller businesses

Pricing may be higher for smaller teams

Limited integration options with other tools