DoubleVerify vs Escalated

Struggling to choose between DoubleVerify and Escalated? Both products offer unique advantages, making it a tough decision.

DoubleVerify is a Business & Commerce solution with tags like ad-fraud-prevention, measurement, digital-media, verification, optimization, viewability, brand-safety, fraud-detection, traffic-quality.

It boasts features such as Pre-bid ad fraud protection, Post-bid ad fraud protection, Brand safety & suitability, Viewability measurement, Attention and engagement metrics, Reporting and analytics and pros including Detailed transparency into ad delivery, Helps maximize ad performance, Protects brand reputation, Integrates with major ad platforms, Near real-time campaign optimization.

On the other hand, Escalated is a Business & Commerce product tagged with ticketing, automation, customer-support.

Its standout features include Ticket management, Ticket assignment, SLA tracking, Canned responses, Custom automation rules, Reporting and analytics, and it shines with pros like Centralizes customer support in one place, Automates repetitive tasks, Provides visibility into support operations, Customizable to fit business needs.

Feature	DoubleVerify	Escalated
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

DoubleVerify

Description: DoubleVerify is an ad fraud prevention and measurement software that provides solutions for digital media verification and optimization. It allows advertisers, agencies, and publishers to measure ad viewability, brand safety, fraud, and traffic quality across devices.

Escalated

Description: Escalated is a customer service software that allows companies to track, organize, and manage customer support tickets in one place. It provides features like ticket assignment, SLAs, canned responses, and custom rules to automate repetitive tasks.

Key Features Comparison

DoubleVerify Features

• Pre-bid ad fraud protection
• Post-bid ad fraud protection
• Brand safety & suitability
• Viewability measurement
• Attention and engagement metrics
• Reporting and analytics

Escalated Features

• Ticket management
• Ticket assignment
• SLA tracking
• Canned responses
• Custom automation rules
• Reporting and analytics

Pros & Cons Analysis

DoubleVerify

Pros

• Detailed transparency into ad delivery
• Helps maximize ad performance
• Protects brand reputation
• Integrates with major ad platforms
• Near real-time campaign optimization

Cons

• Setup can be complex for some users
• Requires technical expertise to fully utilize
• Can slow down page load times slightly

Escalated

Pros

• Centralizes customer support in one place
• Automates repetitive tasks
• Provides visibility into support operations
• Customizable to fit business needs

Cons

• Can be complex to set up for smaller businesses
• Pricing may be higher for smaller teams
• Limited integration options with other tools

Pricing Comparison

DoubleVerify

• Subscription-Based
• Custom Pricing

Escalated

• Subscription-Based