Google Analytics vs Hitsteps

Struggling to choose between Google Analytics and Hitsteps? Both products offer unique advantages, making it a tough decision.

Google Analytics is a Online Services solution with tags like web-analytics, traffic-tracking, behavior-analytics.

It boasts features such as Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations and pros including Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

On the other hand, Hitsteps is a Business & Commerce product tagged with analytics, heatmaps, click-tracking, geolocation, custom-reports.

Its standout features include Heatmaps to see where visitors click, Click analytics to analyze visitor behavior, Device usage data to see traffic by device type, Geolocation tracking to identify visitor locations, Customizable reports, and it shines with pros like Very detailed visitor analytics, Many options for analyzing user behavior, Good for improving website conversion rates, Easy to use dashboard and reports.

Feature	Google Analytics	Hitsteps
Overall Score	1	N/A
Primary Category	Online Services	Business & Commerce

Product Overview

Google Analytics

Description: Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

Hitsteps

Description: Hitsteps is a web analytics service that provides companies with access to detailed website visitor data for the purposes of site improvement. Key features include heatmaps, click analytics, device usage data, geolocation tracking, and more, with customizable reports.

Key Features Comparison

Google Analytics Features

• Real-time reporting
• Customizable dashboards
• Goal and funnel tracking
• Ecommerce tracking
• Custom segments
• Audience insights
• Integrations

Hitsteps Features

• Heatmaps to see where visitors click
• Click analytics to analyze visitor behavior
• Device usage data to see traffic by device type
• Geolocation tracking to identify visitor locations
• Customizable reports

Pros & Cons Analysis

Google Analytics

Pros

• Free version available
• Powerful and customizable
• Easy to use interface
• Real-time data
• Robust reporting features
• Integrates with other Google products

Cons

• Can be overwhelming for beginners
• Requires technical setup
• Limits on number of hits for free version
• No offline tracking in free version
• Relies heavily on cookies

Hitsteps

Pros

• Very detailed visitor analytics
• Many options for analyzing user behavior
• Good for improving website conversion rates
• Easy to use dashboard and reports

Cons

• Can be complex for non-analysts
• Requires JavaScript tag installation
• Lacks some features of premium analytics platforms

Pricing Comparison

Google Analytics

• Free
• Subscription-Based

Hitsteps

• Freemium