Google Analytics vs Looker Studio

Google Analytics

Description: Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

Type: software

Pricing: Freemium

Looker Studio

Description: Looker Studio is a business intelligence and data analytics platform that enables users to explore, visualize and share data through an intuitive web interface. It features drag-and-drop tools to build dashboards, reports and data applications quickly without coding.

Type: software

Google Analytics Features

• Real-time reporting
• Customizable dashboards
• Goal and funnel tracking
• Ecommerce tracking
• Custom segments
• Audience insights
• Integrations

Looker Studio Features

• Drag-and-drop interface to build dashboards, reports and apps
• Prebuilt customizable visualizations (charts, tables, maps, etc.)
• Interactive data exploration with filtering, drilling, pivoting
• Scheduled email reports and alerts
• Embedding analytics into web and mobile apps
• REST API and SDKs for integration
• Granular access control and permissions
• Git-based workflow for development and deployment

Google Analytics

• Freemium

Looker Studio

• Not listed