Google Analytics vs Measured Inc.

Struggling to choose between Google Analytics and Measured Inc.? Both products offer unique advantages, making it a tough decision.

Google Analytics is a Online Services solution with tags like web-analytics, traffic-tracking, behavior-analytics.

It boasts features such as Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations and pros including Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

On the other hand, Measured Inc. is a Business & Commerce product tagged with conversion-tracking, analytics, reporting.

Its standout features include Conversion tracking, Reporting and analytics, Multi-channel data integration, Funnel analysis, Customizable dashboards, Segmentation and targeting, A/B testing, and it shines with pros like Flexible and customizable analytics platform, Ability to connect data from various marketing channels, Comprehensive conversion tracking and reporting, Intuitive user interface, Scalable for businesses of all sizes.

Feature	Google Analytics	Measured Inc.
Overall Score	1	N/A
Primary Category	Online Services	Business & Commerce

Product Overview

Google Analytics

Description: Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

Measured Inc.

Description: Measured is a flexible analytics platform that helps you set up conversion tracking and reports to better understand your website visitors and customers. It allows you to connect data from different marketing channels to get full-funnel insight.

Key Features Comparison

Google Analytics Features

• Real-time reporting
• Customizable dashboards
• Goal and funnel tracking
• Ecommerce tracking
• Custom segments
• Audience insights
• Integrations

Measured Inc. Features

• Conversion tracking
• Reporting and analytics
• Multi-channel data integration
• Funnel analysis
• Customizable dashboards
• Segmentation and targeting
• A/B testing

Pros & Cons Analysis

Google Analytics

Pros

• Free version available
• Powerful and customizable
• Easy to use interface
• Real-time data
• Robust reporting features
• Integrates with other Google products

Cons

• Can be overwhelming for beginners
• Requires technical setup
• Limits on number of hits for free version
• No offline tracking in free version
• Relies heavily on cookies

Measured Inc.

Pros

• Flexible and customizable analytics platform
• Ability to connect data from various marketing channels
• Comprehensive conversion tracking and reporting
• Intuitive user interface
• Scalable for businesses of all sizes

Cons

• May require some technical expertise to set up
• Limited free plan with restricted features
• Pricing can be on the higher end for smaller businesses

Pricing Comparison

Google Analytics

• Free
• Subscription-Based

Measured Inc.

• Freemium
• Subscription-Based