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Litmus vs Open Web Analytics

A side-by-side look at Litmus and Open Web Analytics. For an in-depth review of either product, follow the links below.

Litmus

Litmus

Business & Commerce

Litmus is an email marketing and campaign management platform that helps businesses design, test, and track marketing campaigns. It provides an intuitive drag-and-drop editor to create responsive email templates, A/B testing tools, analytics to optimize campaigns, and integrations with CRM and email providers.

emailmarketingautomationanalyticscampaigns
Open Web Analytics

Open Web Analytics

Business & Commerce

Open Web Analytics (OWA) is an open source web analytics software that allows you to track and analyze traffic on your website. It is designed to be easy to install and use, while providing detailed analytics reports.

open-sourceweb-analyticstraffic-trackingusage-analytics