Matomo vs Advanced Web Stats

Struggling to choose between Matomo and Advanced Web Stats? Both products offer unique advantages, making it a tough decision.

Matomo is a Online Services solution with tags like analytics, tracking, privacy, opensource.

It boasts features such as Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem and pros including Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.

On the other hand, Advanced Web Stats is a Online Services product tagged with web-stats, analytics, traffic-tracking.

Its standout features include Real-time analytics, Customizable dashboards, Heatmaps, Funnels, A/B testing, Goal tracking, Event tracking, Custom variables, Ecommerce tracking, PDF reports, API access, Custom alerts, and it shines with pros like Free and open source, Self-hosted - full data ownership, Highly customizable, Detailed analytics and segmentation, Active development community, Works with many CMS platforms.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Matomo

Matomo

Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Categories:
Online Services Web Analytics
analytics tracking privacy opensource

Matomo Features

  1. Real-time analytics
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Heatmaps
  5. A/B testing
  6. Custom segments
  7. API access
  8. Plugin ecosystem

Pricing

  • Open Source
  • Freemium
  • Subscription-Based

Pros

Open source and self-hosted

Strong focus on privacy

Powerful free community edition

Highly customizable and extensible

Cons

Steeper learning curve than some tools

Requires technical expertise to set up and manage

Limited support options

Advanced Web Stats

Advanced Web Stats

Advanced Web Stats is an open-source web analytics software that provides detailed statistics about website traffic and visitor behavior. It tracks page views, referrers, search engines, browsers, operating systems, screen resolutions, and more.

Categories:
Online Services Website Analytics
web-stats analytics traffic-tracking

Advanced Web Stats Features

  1. Real-time analytics
  2. Customizable dashboards
  3. Heatmaps
  4. Funnels
  5. A/B testing
  6. Goal tracking
  7. Event tracking
  8. Custom variables
  9. Ecommerce tracking
  10. PDF reports
  11. API access
  12. Custom alerts

Pricing

  • Open Source

Pros

Free and open source

Self-hosted - full data ownership

Highly customizable

Detailed analytics and segmentation

Active development community

Works with many CMS platforms

Cons

Steep learning curve

Requires technical expertise to set up and manage

Limited support options

Not as user friendly as some paid solutions