Matomo vs Clickmap

Struggling to choose between Matomo and Clickmap? Both products offer unique advantages, making it a tough decision.

Matomo is a Online Services solution with tags like analytics, tracking, privacy, opensource.

It boasts features such as Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem and pros including Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.

On the other hand, Clickmap is a Online Services product tagged with heatmap, click-tracking, user-tracking.

Its standout features include Heatmap visualization of user clicks and mouse movements, Scroll activity tracking, Detailed reporting on user behavior, Integration with popular web analytics platforms, Customizable heatmap settings and filters, and it shines with pros like Provides valuable insights into user interaction with a website, Easy to set up and use, Offers a free plan for small websites, Helps identify areas for website optimization.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Matomo

Matomo

Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Categories:
Online Services Web Analytics
analytics tracking privacy opensource

Matomo Features

  1. Real-time analytics
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Heatmaps
  5. A/B testing
  6. Custom segments
  7. API access
  8. Plugin ecosystem

Pricing

  • Open Source
  • Freemium
  • Subscription-Based

Pros

Open source and self-hosted

Strong focus on privacy

Powerful free community edition

Highly customizable and extensible

Cons

Steeper learning curve than some tools

Requires technical expertise to set up and manage

Limited support options

Clickmap

Clickmap

Clickmap is a web analytics software used to track how users interact with a website. It generates heatmaps showing click data, mouse movements, and scroll activity.

Categories:
Online Services Web Analytics
heatmap click-tracking user-tracking

Clickmap Features

  1. Heatmap visualization of user clicks and mouse movements
  2. Scroll activity tracking
  3. Detailed reporting on user behavior
  4. Integration with popular web analytics platforms
  5. Customizable heatmap settings and filters

Pricing

  • Free
  • Freemium
  • Subscription-Based

Pros

Provides valuable insights into user interaction with a website

Easy to set up and use

Offers a free plan for small websites

Helps identify areas for website optimization

Cons

Limited functionality in the free plan

May slow down website performance if not optimized

Paid plans can be expensive for small businesses