Matomo vs Google Tag Manager
Struggling to choose between Matomo and Google Tag Manager? Both products offer unique advantages, making it a tough decision.
Matomo is a Online Services solution with tags like analytics, tracking, privacy, opensource.
It boasts features such as Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem and pros including Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.
On the other hand, Google Tag Manager is a Online Services product tagged with tag-management, marketing-analytics, conversion-tracking, web-analytics.
Its standout features include Tag management system to manage marketing and analytics tags, Easy implementation of tracking codes without coding, Built-in tag templates, Real-time tag preview and debugging, A/B testing, Custom triggers and variables, Cross-domain tracking, Data layer management, User permissions and access controls, Integration with Google Analytics, AdWords, etc., and it shines with pros like Simple and intuitive user interface, No need to edit website code, Quick implementation of tags, Centralized tag management, Cross-platform and cross-domain tracking, A/B testing capabilities, Free version available.
To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.
Matomo
Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.
Categories:
Matomo Features
- Real-time analytics
- Customizable dashboards
- Goal and funnel tracking
- Heatmaps
- A/B testing
- Custom segments
- API access
- Plugin ecosystem
Pricing
- Open Source
- Freemium
- Subscription-Based
Pros
Cons
Google Tag Manager
Google Tag Manager is a tag management system that allows you to quickly and easily implement tracking codes and pixels. It helps manage tags used for tracking and marketing optimization from one UI without editing code.
Categories:
Google Tag Manager Features
- Tag management system to manage marketing and analytics tags
- Easy implementation of tracking codes without coding
- Built-in tag templates
- Real-time tag preview and debugging
- A/B testing
- Custom triggers and variables
- Cross-domain tracking
- Data layer management
- User permissions and access controls
- Integration with Google Analytics, AdWords, etc.
Pricing
- Free
- Premium