Matomo vs Statcounter

Struggling to choose between Matomo and Statcounter? Both products offer unique advantages, making it a tough decision.

Matomo is a Online Services solution with tags like analytics, tracking, privacy, opensource.

It boasts features such as Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem and pros including Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.

On the other hand, Statcounter is a Online Services product tagged with analytics, traffic-tracking, statistics.

Its standout features include Real-time analytics, Geographic tracking, Referrer tracking, Keyword tracking, Browser/OS tracking, Customizable dashboard, Heatmaps, A/B testing, Alerts, API access, and it shines with pros like User-friendly interface, Affordable pricing, Good customer support, Wide range of features, Accurate analytics, Easy implementation.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Matomo

Matomo

Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Categories:
Online Services Web Analytics
analytics tracking privacy opensource

Matomo Features

  1. Real-time analytics
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Heatmaps
  5. A/B testing
  6. Custom segments
  7. API access
  8. Plugin ecosystem

Pricing

  • Open Source
  • Freemium
  • Subscription-Based

Pros

Open source and self-hosted

Strong focus on privacy

Powerful free community edition

Highly customizable and extensible

Cons

Steeper learning curve than some tools

Requires technical expertise to set up and manage

Limited support options

Statcounter

Statcounter

Statcounter is a website analytics service that allows website owners to track and analyze traffic to their sites. It provides stats on visitors, referrers, keywords, browser usage, device usage, location data and more.

Categories:
Online Services Website Analytics
analytics traffic-tracking statistics

Statcounter Features

  1. Real-time analytics
  2. Geographic tracking
  3. Referrer tracking
  4. Keyword tracking
  5. Browser/OS tracking
  6. Customizable dashboard
  7. Heatmaps
  8. A/B testing
  9. Alerts
  10. API access

Pricing

  • Freemium
  • Subscription-Based

Pros

User-friendly interface

Affordable pricing

Good customer support

Wide range of features

Accurate analytics

Easy implementation

Cons

Limited customization options

No funnel analysis

Lacks predictive analytics

Basic reporting

No mobile app