Webtrends vs Open Web Analytics

Struggling to choose between Webtrends and Open Web Analytics? Both products offer unique advantages, making it a tough decision.

Webtrends is a Business & Commerce solution with tags like analytics, traffic-tracking, user-behavior, marketing-optimization.

It boasts features such as Real-time analytics, Customizable dashboards, A/B testing, Heatmaps, Funnel visualization, Segment analysis, Campaign tracking and pros including Robust analytics capabilities, Intuitive interface, Flexible pricing options, Good customer support, Integrates with many other tools.

On the other hand, Open Web Analytics is a Business & Commerce product tagged with open-source, web-analytics, traffic-tracking, usage-analytics.

Its standout features include Open source web analytics software, Easy to install and configure, Tracks website visitors and traffic sources, Provides reports on visits, page views, referrers, search keywords, Customizable dashboards and reporting, Event and goal tracking, Support for A/B testing, API for data export and integration, Works with MySQL, PostgreSQL and MS SQL databases, and it shines with pros like Free and open source, Easy to set up and use, Provides core web analytics functionality, Customizable and extensible, Self-hosted - you control your data, Active development community.

Feature	Webtrends	Open Web Analytics
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Webtrends

Description: Webtrends is a web analytics software that allows companies to track and analyze traffic to their website. It provides insights into visitor behavior, marketing campaign performance, and site optimization opportunities.

Open Web Analytics

Description: Open Web Analytics (OWA) is an open source web analytics software that allows you to track and analyze traffic on your website. It is designed to be easy to install and use, while providing detailed analytics reports.

Key Features Comparison

Webtrends Features

• Real-time analytics
• Customizable dashboards
• A/B testing
• Heatmaps
• Funnel visualization
• Segment analysis
• Campaign tracking

Open Web Analytics Features

• Open source web analytics software
• Easy to install and configure
• Tracks website visitors and traffic sources
• Provides reports on visits, page views, referrers, search keywords
• Customizable dashboards and reporting
• Event and goal tracking
• Support for A/B testing
• API for data export and integration
• Works with MySQL, PostgreSQL and MS SQL databases

Pros & Cons Analysis

Webtrends

Pros

• Robust analytics capabilities
• Intuitive interface
• Flexible pricing options
• Good customer support
• Integrates with many other tools

Cons

• Steep learning curve
• Can be complex for beginners
• Limitations for small businesses

Open Web Analytics

Pros

• Free and open source
• Easy to set up and use
• Provides core web analytics functionality
• Customizable and extensible
• Self-hosted - you control your data
• Active development community

Cons

• Less features than commercial solutions
• Requires technical expertise to install and manage
• Limited support options
• Not as user friendly as some tools
• Potential security risks if not updated regularly

Pricing Comparison

Webtrends

• Subscription-Based

Open Web Analytics

• Open Source