What is Act-on?
Act-On is a comprehensive marketing automation platform designed for small and mid-sized businesses. It provides tools to automate and track marketing campaigns across multiple channels including email, social media, web pages, forms, and analytics.
Key features of Act-On include:
- Visual workflow builder to create automated campaigns and lead nurturing programs
- Tools to design and send email campaigns and newsletters with real-time tracking
- Lead scoring and lead management to identify sales-ready prospects
- Landing pages and web forms to capture leads and grow email lists
- CRM integrations to sync contacts and activity with popular CRMs
- Robust analytics and reporting to demonstrate marketing impact and ROI
Act-On aims to provide an intuitive, all-in-one platform to streamline digital marketing efforts for SMBs. Flexible pricing plans are available based on the number of contacts stored and features needed. Comprehensive support and training options help customers effectively leverage the platform to achieve business growth.