What is Amazon Launchpad?
Amazon Launchpad is a program from Amazon that is designed to help startups and entrepreneurs successfully launch and market new products. By joining Launchpad, emerging brands get access to a suite of marketing tools, discounts, and promotion opportunities that can help boost early sales and traction.
Some of the main benefits of Amazon Launchpad include:
- Getting premium placement in dedicated Launchpad storefronts to increase visibility of new products
- Benefitting from special “New” badges and other eye-catching badging to highlight innovative products and brands
- Receiving targeted promotional support such as product coupons, deals, advertising campaigns, and inclusion in buying guides
- Getting exclusive discounts on selling fees to reduce startup costs for early-stage brands
- Utilizing marketing assets and educational resources provided by Amazon Launchpad to optimize listings and reach more shoppers
- Accessing performance metrics and trends so brands can track product traction and discover opportunities for improvement
- Connecting with Amazon experts for guidance on packaging, shipments, returns, and account management best practices
The program is open to makers of consumer products that are innovative, have good momentum, and meet Amazon's guidelines across all product categories. Joining Amazon Launchpad can help take the uncertainty out of launching new goods and provide a solid foundation for future growth.
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