What is AppSales?
AppSales is a comprehensive sales and monetization platform built specifically for mobile app and game developers. It aims to help developers maximize their revenue through various monetization strategies including subscriptions, in-app purchases, and advertising.
Some key features of AppSales include:
- A/B Testing - Test different variants of in-app purchase flows, pricing plans, advertising formats etc. to determine what converts best.
- Cohort Analysis - Analyze how different user groups behave over time.
- User Segmentation - Create targeted campaigns for different user segments.
- Push Notifications - Re-engage lapsed users with timely and contextually relevant push messages.
- Ad Mediation - Show ads from various networks and maximize fill rate and eCPMs.
- Fraud Detection - Detect fraudulent users early to minimize wasted expenses.
- Attribution - Measure marketing channel performance to double down on what works.
- Subscription Management - Manage complex subscription plans and predict churn.
AppSales provides an intuitive dashboard to track all key metrics and makes recommendations for optimizing monetization. It also offers detailed analytics on user behavior to inform design and development decisions. With its focus solely on apps and games, AppSales is tailored to address the specific needs of mobile developers.