AppSumo

AppSumo

AppSumo is a deals website that offers discounts on popular software and online services for entrepreneurs and small businesses. It provides access to tools for marketing, productivity, finance, HR, and more.
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deals discounts marketing productivity finance hr entrepreneurs small-business

AppSumo: Deals on Popular Software

AppSumo is a deals website that offers discounts on popular software and online services for entrepreneurs and small businesses. It provides access to tools for marketing, productivity, finance, HR, and more.

What is AppSumo?

AppSumo is an online platform that provides exclusive deals on software and online services for entrepreneurs, startups, and small businesses. Founded in 2010 by Noah Kagan and David Gaumont, AppSumo aims to make powerful tools more affordable and accessible.

Some key features of AppSumo include:

  • Daily deals on popular digital tools and services like email marketing, analytics, accounting, social media management, and more
  • Huge discounts - typically over 90% off retail pricing
  • Lifetime access to products once purchased
  • Sumo-lingo guides and reviews to help compare products and make purchasing decisions
  • Free productivity guides and actionable advice for entrepreneurs

AppSumo partners with top software providers to negotiate special deals that normally wouldn't be offered to the public. The website has over 1.5 million members and has helped entrepreneurs save over $200 million in software costs collectively.

While AppSumo offers discounts on a wide range of tools, the deals tend to focus on products for customer acquisition, growth marketing, content creation, productivity, and business analytics. Popular deals cover platforms like email services, website builders, social media schedulers, project management tools, accounting software, and more.

AppSumo Features

Features

  1. Daily deals on software, services, tools
  2. Access to lifetime deals
  3. Access to summits and events
  4. Private community access
  5. Educational content

Pricing

  • Annual membership - $99/year
  • Lifetime membership - $249 one-time

Pros

Discounted prices on useful software/services

Lifetime access on select deals

Useful educational content

Private community for members

Cons

Limited selection of deals per day

No refunds on most deals

Some deals may not be useful for your specific business

Site can feel cluttered with deals


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