Asylamba : Influence

Asylamba: Influence

Software for understanding perception, identifying influencers, and guiding strategic communications, analyzing public dialog to provide insights into reputation, emergent risks, and relationship dynamics.

What is Asylamba : Influence?

Asylamba: Influence is a reputation intelligence and strategic communications software designed for public affairs, communications, and marketing teams. It leverages natural language processing and machine learning to analyze millions of online documents and conversations to help organizations understand how they are perceived, identify key influencers, and guide strategic engagement.

Key features include:

• Reputation tracking - Monitor mainstream and social media conversations to understand organizational reputation, trends, risks, and relationship dynamics.
• Influencer identification - Identify top influencers and understand their impact on shaping perceptions.
• Strategic communications - Inform public engagement and messaging strategy using data-driven insights.
• Competitive benchmarking - Compare reputation and relationships against competitors.
• Custom analytics - Access raw data and create custom views with natural language search and filters.
• Alerting - Get notifications when reputational threats or opportunities emerge.

Asylamba leverages natural language processing, neural networks, graph analysis, and other advanced analytics techniques to transform unstructured text data into strategic insights. The cloud-based software provides easy access to powerful text analytics capabilities without the need for dedicated data science resources.

Ideal for public affairs, communications, CSR, marketing, and executive teams seeking an on-demand solution for monitoring and managing organizational reputation.

Asylamba : Influence Features

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