What is Brandrow?
Brandrow is a cloud-based brand management and digital asset management software designed to help companies manage their branding assets, content, and brand identity guidelines in one centralized location.
It acts as a digital repository that allows companies to capture, organize, find, and publish branded content such as logos, fonts, images, presentations, and collateral. The platform helps marketers maintain visual consistency, streamline content creation, and ensure compliance with brand guidelines throughout the organization.
Key features include:
- Digital asset library to organize, tag, and search brand assets like logos, colors, fonts, images, videos
- Collaboration tools allowing teams to comment, review, and share assets
- Centralized brand guidelines hub showcasing visual identity, logo usage, typography, voice and tone standards
- Workflow management with user permissions, approval chains, and version history
- Cloud storage integration for scalable storage as assets grow
- Built-in branding editors like logo and document builders
- Usage analytics providing data on brand asset usage company-wide
Overall, Brandrow aims to act as a single source of truth for approved branding content and guidelines. By centralizing assets in one secure platform, companies can enable employees to easily find files, maintain brand consistency, facilitate better collaboration, and mitigate brand compliance issues.