What is Build-A-Bear?
Build-A-Bear is an interactive retail store that allows customers, mainly children and families, to participate in the process of building their own customizable stuffed animal toy. At the start of the experience, customers can select from a variety of animal skins and bodies to stuff, including teddy bears, rabbits, dogs, cats, and more. An associate then helps the customer stuff their chosen animal skin with the desired amount of filling until it is soft and huggable.
After the stuffed animal has been stuffed and stitched up, customers can customize their new furry friend by selecting clothing and accessories. Build-A-Bear has a wide selection of outfits, shoes, hats, glasses, and more that allow each guest to make their stuffed animal unique with a personalized style. Customers can even add sounds and scents to their stuffed animals for an added sensory experience.
The process of building a customized stuffed animal makes for an engaging, hands-on, and memorable experience. At the end, guests take home a special plush toy that they helped create from scratch, resulting in strong emotional bonds and connections. This immersive retail process fuels Build-A-Bear's brand loyalty and repeat business.