What is Catapush?
Catapush is a cloud-based mobile engagement platform designed to help companies improve customer engagement and loyalty through their mobile apps. Its key features include:
- Targeted push notifications - Send personalized messages to user segments based on behavior, demographics, location and more to encourage engagement.
- In-app messaging - Communicate with users and promote features or content while they use your app.
- Analytics and segmentation - Get insights into your users and create customized segments to tailor messaging.
- A/B testing - Test different versions of messages and content to optimize performance.
- Automation - Create timed and event-triggered campaigns to engage users.
- ROI tracking - Measure campaign results and tie engagements to downstream revenues.
Catapush integrates with tools like Adjust, AppsFlyer, Branch and Mixpanel to leverage user data and combine it with real-time behavioral data to build rich user profiles. Its dashboard allows marketers to easily create, target, automate and analyze multi-channel engagement campaigns all from one platform. Overall, Catapush aims to maximize mobile app retention, conversions and lifetime value for companies.