What is Cereo?
Cereo is a customer data platform (CDP) designed to create unified customer profiles by collecting data from various sources like your website, mobile apps, CRM systems, email platforms etc. It builds a persistent, 360-degree view of each customer by stitching together transactional, behavioral, and observational data.
Key capabilities include:
- Data collection and segmentation - Automatically collects customer data from all touchpoints, applies machine learning to segment customers based on their attributes and behaviors.
- Profile management - Creates a single persistent profile for each customer to gain deeper insight into their preferences and expectations.
- Activation and orchestration - Syncs data and segments across marketing, sales and service systems to orchestrate personalized messaging and experiences across channels.
- Analytics and reporting - Enables in-depth analysis of customer data and segments to gain actionable insights. Provides reports on campaign performance, channel attribution etc.
By implementing Cereo, businesses can gain a comprehensive understanding of each customer and use these insights to deliver personalized, relevant messaging and experiences at the right time and on the right channel - leading to higher conversion rates, increased customer lifetime value and lower churn.