What is Clickfunnels?
Clickfunnels is a popular software as a service platform used by entrepreneurs and marketers to build marketing, sales and client conversion focused funnels and landing pages without technical skills. It was founded by Russell Brunson and Todd Dickerson in 2014.
Some key features of Clickfunnels include:
- Drag and drop page editor to create landing pages, opt-in pages, webinars, membership sites and full sales funnels without coding
- Library of pre-built funnel and page templates for common conversions scenarios like lead capture, tripwire, product launch, application submissions etc.
- Native integrations with email marketing platforms like Mailchimp, payment processors like Stripe and webinar/meeting tools like Zoom and GoToWebinar
- Built-in email and contact list management
- Basic analytics on visits, opt-ins and conversions for funnels and pages
- Ability to launch products, take one time offers and create membership sites for recurring payments
Clickfunnels aims to allow entrepreneurs to focus on their offer and message rather than technical hurdles in setting up conversions focused funnels quickly. It competes with platforms like Leadpages and Instapage that mainly provide landing page building capabilities. The funnel mapping and management dashboard is the key unique proposition of Clickfunnels.