What is Commercetools?
Commercetools is a leading cloud-based headless commerce platform used by retailers and brands to build innovative shopping experiences across all touchpoints. It works as a set of modular APIs and services that connect to existing frontends, backends, and third-party services.
Key capabilities offered by Commercetools include:
- Product Information Management (PIM) to manage product data, catalogs, inventory and pricing.
- Order Management System (OMS) to handle purchases, payments, shipping and fulfillment.
- Content Management System (CMS) integration to manage content and frontends.
- APIs to integrate with marketing, logistics, ERP and payment systems.
- Multi-tenant SaaS architecture that is scalable, flexible and highly available.
Retailers like REWE, Sephora and Carrefour use Commercetools to future-proof their tech stacks. It helps them get to market faster with new ideas, consolidate dispersed systems into a single platform, and improve operational efficiency.being used by leading retailers across geographies.
With its headless approach, distributed architecture and cloud delivery model, Commercetools serves as a key enabler for retailers to embrace modern software development practices like cloud, containers, microservices and API-first. This makes their commerce systems more agile and resilient to change.