Cross Media Panel

Cross Media Panel: Open-Source Media Analytics Platform

Cross Media Panel is an open-source media analytics platform that allows users to track and analyze how content performs across websites, social media, TV, and more. It provides insights into audience engagement, content resonance, campaign effectiveness, and cross-channel attribution.

What is Cross Media Panel?

Cross Media Panel (CMP) is an open-source media analytics platform designed to provide a holistic view of how content and campaigns are performing across digital channels and traditional media. It allows users to connect data from websites, social media, TV, print, and more to analyze performance, engagement, resonance, and attribution.

Some key features of Cross Media Panel include:

• Centralized data hub to ingest data from disparate sources like Google Analytics, Parse.ly, CrowdTangle, TV meters, print circulation figures, and more.
• Customizable dashboards and visualizations to slice and dice data for actionable insights.
• Ability to analyze content performance – impressions, reach, engagement metrics, resonance scores, etc.
• Campaign tracking across channels with attribution modeling.
• Competitive benchmarking against industry standards.
• Data APIs for integrating CMP metrics into other systems.
• Open source codebase for customization and community development.

In summary, Cross Media Panel helps media companies, brands, agencies, and marketers to holistically measure and optimizehow their content and campaigns are resonating with audiences across digital, social, TV, print, and other media channels through data centralization, custom analysis, and cross-channel attribution.

Cross Media Panel Features

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